Research, plan, and write copy into a structured board, assisted by AI trained on world-class marketing.
Modular scripts, remixed hooks, variation after variation. When you're the whole creative team, that all lives in docs, spreadsheets and AI chats — instead of one, neat board.
Briefs in docs, hook lists in spreadsheets, copy written in chat. Every tool is fine on its own — but it gets messy trying to hold them together.
A video ad is a hook, a body, and a close. A doc is a page and a spreadsheet is a grid. Squeezing one into the other is where the chaos starts.
Without grades, killed ideas don't stay killed. You re-write the same mediocre hook every month, because you lost it or forgot that it didn't work.
This is the part no doc or spreadsheet can do: your script's actual structure, drawn on the canvas.
Right-click the canvas, pick a format, name the idea — then add your first segment.
Split your script into segments, and variations of each.
Grade each script variation so you can keep track of which ones are meh, good, or brilliant.
You don't have a strategist on payroll — but you probably have an AI subscription that helps you write copy and come up with ideas. Connect Claude, or any MCP-enabled assistant, and it can work on your board like a teammate.
Just ask it to come up with an ad idea, and save the script variations to your hookboard. So all your AI ideas are organized and accessible.
The AI grades each new variation on which it thinks is best, so you're not starting from scratch.
AI can read and analyze all your hookboard concepts.
Save on yearly, or go month-to-month if you're not convinced yet. Either way, you can cancel anytime and keep access to the end of your billing period.
🔒 Cancel anytime.
I already plan in docs and spreadsheets.
They're great at pages and grids — and a concept that branches into graded variations is neither. Hookboard's canvas branches the way your script planning does. That's the whole product.
Not another tool to learn.
This is about the simplest way to manage your scripting. If you can drag a card, you already know how to use it.
AI writes my scripts now.
Perfect — Hookboard has an MCP server, so your AI can file its scripts straight onto the board as graded variations. So you don't have to go back and string together copy from old, lost chats.
My process lives in my head.
Grades and statuses really help with ideation being able to visually see different variation iterations and which ones are dead and which ones are graded as 'brilliant'.
"I built Hookboard because my ad ideas were dying in Documents — not because they were bad, but because keeping track of concepts, avatars, hooks, variations and AI chats was a chaotic mess."Founder, Hookboard
Self-serve, no sales call, no team seats. Make a folder, drop your concepts, and script your first ad.
Create Account Your first board takes about a minute.